Apple(NASDAQ: AAPL)will hold its annual iPhone event next week, where the company is expected to launch the all-new iPhone 8 (along with incremental updates for a new iPhone 7s and 7s Plus), a new version of its Apple Watch, and perhaps even a new 4K Apple TV.Microsoft (NASDAQ: MSFT) will have its own event in mid-October, in which the company will debut the latest update to its Windows 10 platform, called the Fall Creators Update.
There’s plenty of things going on at both of these events to talk about, but what I want to focus on specifically here is how the companies will likely spur on augmented reality (AR) and virtual reality (VR) adoption through the software updates at these events. So let’s take a look at what they’re both doing over the coming weeks.
As far as Windows software updates go, the changes that come with the Windows 10 Fall Creators Update on Oct. 17 will be modest by most standards, except for the Windows Mixed Reality update. That’s because Microsoft is tweaking its software to make it easier for users to use plug-and-play virtual reality headsets with Windows 10.